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ZRT: Drive for Transformation Increasingly Entrenched for 30-Year-Old Company
2017.09.24

　　While the wealth managed by the trust industry has grown rapidly from less than one trillion yuan in 2007 to an almost inconceivable 23 trillion today, trust businesses have emerged as one of the main investment options and injected new life into the real economy.

　　Among those domestic trust companies that have “come of age” during the period, ZRT has earned its reputation as a professional, market-driven, and highly-efficient trust company. It has evolved from its predecessor founded in 1986 and, with almost a decade of rapid development under its belt, has accomplished the metamorphosis from a local finance company to a comprehensive financial service provider that offers prudent and mature products across the country. 
　　30 years after its establishment, ZRT is once again at a crossroads of historic importance: the Communist Party and the Chinese nation have mapped out the financial sector’s future, with reform and restructuring being deepened in trust business, and the company must carry forward its cause into a new era. What ZRT does to transform itself not only has a direct bearing on its future, but will surely set an example for the whole of the industry to follow.
　　In 2014, ZRT was one of the first to set itself a goal for transformation over the next three to five years, announcing it would “shift from a pure funds provider to a comprehensive financial service provider that integrates private placement banking, asset management and wealth management”, and its ongoing efforts over the past three years have been centered on these three pillars. Regarding private placement financing, the company has strived to take good care of stock, control incremental funds and tighten post-loan management to lay a solid foundation for full-scale transformation. When it comes to asset management, it has sought to improve its capabilities in investment management to maximize values for customers, and in wealth management, it has built direct-selling channels to raise service levels and facilitate the shift from being business to customer-oriented.
　　“On the threshold of a new era, we should answer the call of the Party and the country regarding financial policies, conduct lawful and compliant business and secure stable growth to contribute to the real economy. It is equally important for us to rely on innovation and collaboration to grow with our investors, partners, employees and the trust industry as a whole. I do hope that when looking back after another 30 years, we can honestly say that these past 30 years have been even more meaningful and fruitful,” says Liu Yang.
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BEIJING ZHONGRONG DINGXIN INVESTMENT MANAGEMENT CO., LTD

 

　　Beijing Zhongrong Dingxin Investment Management Co. Ltd. (ZRTDX) is an investment subsidiary wholly owned by ZRT and approved by CBRC with a paid-in capital of 1.5 billion yuan. Filed with the Asset Management Association of China, ZRTDX is a qualified manager of private security funds that provides professional asset management services through the issuance of private funds, being specifically specialized in private equity investments, comprehensive services for public companies, security investments and cash management. ZRTDX has a competent professional team with rich experience in operations, project development and risk management and also has a long-standing record of excellent performance. 

 

Website:

www.zrtdx.com

 

ZHONGRONG FUND

 

　　Zhongrong Fund, formerly known as SSGA Fund, was established after being approved by CSRC on May 16, 2013, finalizing registration in SAIC and obtaining a business license on May 31, 2013. Today, as permitted by CSRC, it is qualified to engage in fund collection and sales, general asset management, asset management for special clients and other related business with a current paid-in capital totaling 1.15 billion yuan.

　　The ownership structure of the company sees ZRT contributing 51% of shares and Shanghai Rongcheng Investment Co. Ltd. contributing 49%. ZRF adopts an improved risk-control system, which targets client demands and follows laws pertaining to fund development, while relying on the powerful strengths of shareholders and utilizing a steady operating style. As it makes its presence known in various aspects and directions, the company strives to create compelling values for its investors and is devoted to providing them with long-term and stable returns. 

 

Zhongrong International Capital Management Limited (HongKong)

 

　　Carrying the No.4 and No.9 licenses issued by SFC, ZRICM is engaged in direct investment and asset management business to provide financing and investment support to both sides of cross-border transactions. Leveraging upon the unique advantages of extensive clients network in China and direct access to international capital market in Hong Kong, ZRICM is specialized in providing integrated financial solutions including direct investment and asset management. 

 

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